Union Home Mortgage

  • Consumer Direct Marketing and Lead Generation Expert

    Job Locations US-OH-Strongsville | US-Remote
    Posted Date 2 months ago(2/27/2018 1:02 PM)
    Job ID
    2018-1041
    # of Openings
    1
    Category
    Marketing
  • Overview

    Union Home Mortgage is looking for an experienced marketing manager with a focus on lead generation and acquisition, strategic planning and analysis for direct to consumer marketing as it relates to retail, wholesale and consumer direct business channels.

     

    The Consumer Direct Marketing and Lead Gen Expert heavily contributes to the development and execution of marketing campaigns through a variety of touchpoints including strategic planning, content development, market research, design and or reporting. We are looking for enthusiastic and driven marketing individuals who desire to be a part of fun and growing team that supports Union Home Mortgage Corp, all channels, with heavy focus on consumer direct.

    Responsibilities

    • Participate in the development of business and marketing objectives, strategy and tactics to support the UHM brand family
    • Ability to execute brand building  day-to-day digital campaigns, including initial planning, implementation, monitoring, optimization, analysis, and reporting
    • Develop strong understanding of UHM brand family
    • Collaborate with and lead internal and third-party partners to ensure flawless program execution  
    • Oversee spending, distribution and analytics for lead buy leads for all channels, with a heavy focus on consumer direct
    • Responsible for marketing strategies designed to drive first party leads, as well as create and implement further refined strategies for portfolio retention
    • Organize and prioritize work, meeting deadlines and managing a variety of activities 
    • Experience with marketing analytics, direct mail, CRM, direct-to-consumer programs is required
    • Familiarity/understanding of print techniques and direct mail campaign management
    • Strong analytical skills, with attention to detail a must

    Education & Qualifications

    3+ years of relevant experience in Marketing or Communication fields or equivalent

    Bachelor’s degree in Marketing, Communications or a related field

    Familiarity of CRM, email marketing tools, and analytics is a plus

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